Transcend & INCLUDE

STANDARDS, STANDARDS, STANDARDS

They say that imitation is the best form of flattery

 We have been delivered bucketloads of it  during the recent end-of-year festivities -                

copycat "silver label" television marketing campaigns from Waitrose, Morrison's & Tesco - apeing the equisite televisual experience of the M&S FOOD adverts

a significant proportion of AUDI's - 9621 A6 patents - dedicated to their iPod-like Multi Media Interface (MMI)

the Instant Search, Sidebar Gadgets & "porcelain option" for the 3D Chess game of Microsoft's NEW desktop interface for the VISTA operating system - which consists of 50 million lines of code, has been 5 years in the making & is being promoted with the strapline CLEAR, CONFIDENT, CONNECTED - ALL of which is reminiscent of, as well as a particular credit to,  Apple's Tiger version of its OS X.

and yet in consideration of all of the above there remains -

NO better standard than a standard that is established as a superset of other standards which IS the power of LOVE IT SELF

During the 1980's, Matsushita established just such a standard for VCR's in the form of JVC's  Video Home System (VHS) - however inferior that technology was in comparison to SONY's Betamax - and subsequently followed through with a standard for Professional VHS off-line editing  &  S-VHS. This standard set became the accepted long term de-facto - despite the inefficiencies of the system in terms of manufacture & distribution - in comparison to the parallel development of Philips Laservision, Video CD/CDI and read/write DVD. 

It is only in relatively recent times that the original underlying IBM patented laser  technology and  SONY's Soloman & Reid chipset have evolved into BLU-RAY - which is itself a superset of this set of standards and Apple's preferred HD standard  for use with its H.264 video compression codec under MPEG-4 Part 10 ratification  -  and  promises the FINAL opportunity  of personal  on-the-move read/write storage - capable  of realtime simulation of anything & everything  which HOMO SAPIENS can percieve. 

FINAL from the point of view that -  in the same way that HOMO SAPIENS cannot "hear" the frequency emitted by a dog whistle - HOMO SAPIENS has built in limits of perception and brain bandwidth of approximately 500 MB/second - such that more than a 256 grey scale, 16.9 million colour, 30 frames per second 1080i HDTV signal  can NOT be resolved.

The implementation of this ‘optimum technology' FINAL opportunity, however, is today being threatened by a  far less than optimum - extention of the original  technology - in the form of HD DVD - which is Microsoft's preferred HD standard, albeit still 100% compliant with Apple's H.264 video compression codec under MPEG-4 Part 10 ratification  -    at a time when the ever increasing rate of change - as alluded to elsewhere - continues to accelerate and the problems with which we are ALL faced today become more and more complex, requiring greater and greater levels of creativity, innovation & sophistication in the form of  -  fit for purpose,   future-proof,   appropriately configureable IT solutions. 

As 2007 progresses -  with 2.7 billion mobile phones in operation  - the line will blur between business tools and entertainment services. Devices such as iPods are increasingly being used as business tools as well as music and video players. Companies will use these pocket-sized video and audio devices with their vast memories for training purposes.

Apple will start the year with a new product line that introduces the next stage of evolution of its iPod. This is likely to be a hybrid music player and mobile - possibly videophone - offering business and leisure uses which will compete with Cisco Systems recently launched iPhone.

As an LG Hybrid HD DVD / BLU-RAY player is today announced & others talk about the media being able to incorporate both standards we  @ zaadz are most certainly witnessing the falling into place of the last few pieces of the 1000 piece jigsaw.

To quote Ken Wilber - Since humanity today, armed with video-cameras, will never get a new supply of fresh, believable myths - of Moses parting the Red Sea, or Jesus born from a biological virgin, or Lao Tzu being 900 years old when he was born, and so on - the world's great mythic-religious systems are a precious human resource, the only ones speaking to those unavoidable stages of human growth - THAT ARE NOT GOING AWAY - & thence religion alone, of all of humanity's endeavours, can serve as the great "conveyer belt"  for humanity and its stages of growth.

Simplictically concieved as a  conveyor belt of implementation in fact - of the STANDARDS of  - RESPONSIBILITY - ACCOUNTABILITY - CAPABILITY

In the context of ALL that has been raised in the Second Tier thread - and the many many others which have been planted from the seeds of our minds  -  Is that NOT the mechanism which we @zaadz are trying to establish to change the world ?

 

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